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Monday, June 11 • 10:00am - 11:00am
Your Data-Driven Social Media Strategy

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When you work with social media, you hear a lot of talk about measurement. How do we measure our efforts? Which efforts do we measure? Which things can we assign numbers to? What do the numbers mean? What action do we take as a result of the numbers? In some cases, numbers present themselves to us in a pretty little package like Facebook Insights. Sometimes, numbers exist without an obvious value. What does a Klout score really mean in the grand scheme of things? And then there are things that have no number assigned to them at all. After all, how is good customer service reflected in percentages or stats? At the most basic level, the quest for social media measurement should be about finding data to inform our work and help us build better online communities. This idea of "measurement" is something that should be employed from the get-go. We cannot wait to measure or evaluate our social media business until after it's been conducted. In my presentation, I’ll explore ways data can inform a social media strategy: setting goals, choosing social media channels, messaging and communication, evaluation, and adaptation.

Experience Level: 
Intermediate - Assumes basic knowledge of topic and some experience.

Prerequisite Knowledge:
Some working knowledge of social media channels (i.e. Facebook and Twitter) will be helpful. I will assume that attendees already know the difference between a Facebook Page and a Profile, the difference between a mention and re-tweet on Twitter, etc.

Skills/Knowledge Gained:
After attending this presentation, the audience should be able to use data to make better decisions about social media strategy: setting goals, choosing social media channels, messaging and communication, evaluation, and adaptation. Whether just getting started or already in the midst of an online communication plan, it's always important to be informed and strategic.


Speakers

Monday June 11, 2012 10:00am - 11:00am
Room 109 Penn Stater Hotel and Conference Center

Attendees (41)