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Monday, June 11 • 11:00am - 12:00pm
Storytelling as a Framework for Higher Ed Web Marketing

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Storytelling boils down to meaningful and engaging communication, which makes effective storytelling an essential function for the success of any organization -- including higher education, which happens to be a particularly ripe environment for storytelling. In this session, Cohen will talk about what the components of a story, what makes stories such a powerful means of communication, how storytelling supports institutional goals and how we should evaluate our roles in higher ed web marketing from a storytelling context. I will discuss the need for clear messaging, thoughtful narratives -- be they in code or prose -- an audience-centric approach and the community’s investment in the story being told.Skills/Knowledge Gained: Attendees at this presentation will examine some of the bold, unique, engagement marketing happening in the higher ed realm and (hopefully) be inspired to take a look at their own efforts in a new way.


Monday June 11, 2012 11:00am - 12:00pm
Room 109 Penn Stater Hotel and Conference Center

Attendees (30)