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Monday, June 11 • 8:00am - 9:00am
Mobile First

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For years, most Web teams have designed for the desktop. Mobile, if it even happened, was a port off the desktop version, designed and built before anyone even considered the mobile experience. This made perfect sense for a while. Browsing the Web on mobile phones was painful; carriers controlled access to the Web on their devices; and mobile network speeds made everything often grind to a halt.

But things have changed so dramatically over the past few years that starting with the desktop may be an increasingly backwards way of thinking about a Web product. Designing for mobile first can not only open up new opportunities for growth, it can lead to a better overall user experience for a Web site or application.

In this presentation, Luke Wroblewski will dig into the three key reasons to consider mobile first: mobile is seeing explosive growth; mobile forces you to focus; and mobile extends your capabilities.

 


Speakers
avatar for Luke Wroblewski

Luke Wroblewski

Luke Wroblewski (@LukeW) is an internationally recognized digital product leader who has designed or contributed to software used by more than 700 million people worldwide. Luke was Co-founder and Chief Product Officer (CPO) of Bagcheck which was acquired by Twitter Inc. just nine months after being launched publicly. Prior to this, Luke was an Entrepreneur in Residence (EIR) at Benchmark Capital and the Chief Design Architect (VP) at Yahoo! Inc... Read More →


Monday June 11, 2012 8:00am - 9:00am
Presidents Hall Penn Stater Hotel and Conference Center

Attendees (136)