Mobile-friendly content at Penn State - and other universities - has become a necessity, as consumers continue to interface with the web via mobile devices. Penn State's mobile website, m.psu.edu, was launched during the summer 2011 semester, to help meet the demand for an ever increasing mobile audience. m.psu.edu provides essential Penn State information and services anytime, anywhere on one's mobile device, with an interface optimized for on-the-go access.
This session will cover details about the development of m.psu.edu, including the challenges of identifying content useful to users on the go, supporting a broad range of devices, engaging stakeholders, and building a governance system, as well as cover progress-to-date, new developments, and opportunities and challenges for future progress.
Prerequisite skills: none