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Tuesday, June 12 • 3:00pm - 4:00pm
The Long Tail vs. Content Strategy

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In today's world of massive websites, it's easy to err on the side of not deleting. But content strategy demands that we hone in on what's critical and eliminate the extraneous. How should we make decisions about deleting content? What role should SEO play? What do our customers really want? This session explores models for creating strategy and evaluating content accordingly. Bring your questions about the best way to manage web content, and we'll share some ideas for making your customers happy and improving your operational efficiency. Experience Level: Intermediate - Assumes basic knowledge of topic and some experience. Prerequisite Knowledge: Need basic understanding of SEO and content management. Skills/Knowledge Gained: Participants will learn how to evaluate content with a critical eye. They will understand methods for evaluating content, including readability and SEO.


Speakers

Tuesday June 12, 2012 3:00pm - 4:00pm
Room 108 Penn Stater Hotel and Conference Center

Attendees (51)