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Tuesday, June 12 • 1:00pm - 2:00pm
We're Gonna Need a Bigger Boat... Web Communication Before, During, and After a Crisis

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The Chinese symbol for crisis is interpreted as a "dangerous opportunity." To be sure, a crisis can take all the bandwidth a department can throw at it - both to manage messaging and to calm the stakeholder groups involved. However, there is opportunity inherent in each crisis if we are willing to adopt that perception. During this session, we will focus on establishing an accurate definition of crisis. (No, it's not when your star quarterback gets a hangnail. It could, however, be when your university president accepts a check from the wrong donor.) Next, we'll talk about how recent crises have been handled - with or without the web. These best, and not-so-best practices, will bring us to a list of requirements for crisis communication. Using the framework established in the seminal book on crisis communication - "Effective Crisis Communication: Moving from Crisis to Opportunity" - we will then define steps for web communication before, during, and after a crisis. And how the web can be our bigger boat. Experience Level:
Beginner - Assumes no prior knowledge of topic. Prerequisite Knowledge:
No skills are necessary, but you must have a willingness to be open and honest about crisis. You also have to be willing to reframe your perception of crisis.
Skills/Knowledge Gained: Attendees will learn an accurate definition of crisis so that they are able to determine which resources to use in which instances. They will learn which practices worked and which didn't in crisis communication management, as well as the required communication steps involved in dealing with a crisis. Finally, the learner will leave the session with a series of actions for before, during, and after a crisis that can be used both on and off the web.


Tuesday June 12, 2012 1:00pm - 2:00pm
Room 109 Penn Stater Hotel and Conference Center

Attendees (36)